Digital City Brilliantly Reimagined in Riyadh

Digital City
Conceived to foster a dynamic urban space and promote technology, Digital City is a landmark mixed-use destination in Riyadh. Instantly recognizable for its 4 golden towers that sparkle in the sun, they now light up the night sky as a brilliant light-filled canvas with over 45,000 LEDs.
Originally intended as a digital experience, the towers lay dormant for several years after being constructed. Then, in 2019, the team of Craft and Saber, were commissioned by Raza and the Public Pension Agency to figure out how to bring their concept to fruition.
Instead of merely retrofitting outdated technology, Craft and Saber, with Saber as lead technical design partner, set about reimagining the towers’ function with a mission to create a new landmark for Riyadh and Saudi Arabia. With a combination of cutting-edge technology, creative design and animation, and extensive modeling and network architecture, they now operate as one large, unified canvas for content and light shows that is both versatile and user-friendly.
